Category: Lifted Research Group

The staying power of a streetwear brand: LRG : Lifted Research Group.

Hello everyone out there, as always it’s good to see you. I AM JMADDD STYLES , and this is my latest blog post : The staying power of a streetwear brand: LRG ( Lifted Research Group ) . Today I am talking about something that is near and dear to me in the world of fashion , what is that you may ask ? STREETWEAR , why streetwear? Well it’s because that’s where I got my start in the industry, right about the time when streetwear was on the rise and everyone wanted a piece of it. When I came in Fubu was starting to blow up major , and many other brands with it such as Karl Kani and Maurice Malone. Las Vegas was the place to be to display your brand and the competition was thick. Everyone seemed to be throwing their hat into the streetwear fashion ring, including myself. But that’s another story for another blog post. When it comes to a streetwear brand, not many stand the test of time or have a very long run , for a number of reasons from funding to bad management to not having the right formula for longevity. So when a brand comes along that does stand the test of time, that brand has what I call staying power and LRG has demonstrated over the years that it had what it took to be one of those brands that could stand the test of fashionable time , due to it’s versatility and ability to change with the times and the trends without skipping a fashionable beat.

This is Jonas Bevacqua , the cofounder and original designer of the LRG brand , before passing away in 2011. I know each time that I had ever seen or ran into him at an event or fashion convention, he showed that he lived the brand, he was as much of brand within himself as the actual clothing, which is what helped sell the brand and caused everyone else to want to have a piece of the brand or the lifestyle synonymous with the brand. The fact that the brand still continues to work and sell after his death is proof that he did a good job of selling the LRG style and Lifestyle. The brand did something that most brands in the streetwear genre had not accomplished , that was bring together two different worlds. A combination of Skate Kid and streetwear style all under one stylish roof. However I can show you better than I can tell you. Let’s take a look at The Lifted Research Group. ( All looks in the film below are styled and arranged by JMADDD STYLES.)

Well there it is, we have just reached the end of yet another blog post, and I’m pretty sure after looking at the above presentation you can see how the brand has managed to stand the fashionable test of time and still be going strong with a loyal fan and customer base that has kept it going since it’s start in 1999 , and that’s a long time to last in the streetwear game. I AM JMADDD STYLES , and this has been The staying power of a streetwear brand: LRG : Lifted Research Group. That’s it for now, so until the next time…IM GONE…!!!.