THE STAYING POWER OF A STREETWEAR BRAND: PAPER PLANES.


Hello everyone out there , as always it’s good to see you…I’m back with another one. Today I am back in my streetwear bag , if you are the least bit familiar with this vlog/blog or my YouTube channel , then you know that streetwear holds a special place in my fashionable rolodex. If you are not to familiar then you may be asking , why is that ? Well streetwear is where I got my intro into the world of fashion , from watching brands like KARL KANI or FUBU and how they got their start all the way up to being inspired to start my own brand many years ago as I saw those guys growing and taking over in the streetwear space or genre. The MAGIC Market Place was an amazing thing to see at that time as all those brands would converge on Vegas and so to speak compete side by side with one another for various buyers business. Being that I saw all of this happening and through my hat into the streetwear ring as well , I can appreciate how difficult it is and can be to maintain a streetwear brand. So it is always interesting to see how those various brands and even brands of today that have been built off the backs of those original streetwear brands have and do to maintain longevity past being just a flash in the fashionable pan and there is no other genre of fashion that is harder to keep alive and relevant than a streetwear brand. But there are those that have managed to do this be it past or present , and the brand that we are taking a look at today is The PAPER PLANES brand. This is not the first time that I have spoke on this fairly new brand that falls under The Roc Nation umbrella owned and co-owned by JAY-Z and Emory jones , and that is why it fits perfectly into my STAYING POWER OF A STREETWEAR BRAND segment. This brand was introduced somewhere around 2018 or so and continues to grow and progress to the point of going from mostly on line sales to now it’s first brick and mortar location in lower Manhattan , basically proving that slow and steady growth is better in most cases than over saturation that can cause any brand to fade faster than it should. In short, PAPER PLANES falls under the IF YOU KNOW YOU KNOW category , and I have to say that I’m a major fan of this new age streetwear brand. So with that said lets have a look at what you can expect from PAPER PLANES for this current fall/winter season.



So what do you think? Does PAPER PLANES have what it takes to be placed amongst the streetwear greats ? Does this brand have what it takes to have longevity in the game of fashion? Well as always…I LET YOU TELL IT. To shop the looks in the video and in the pics above log onto www.paperplane.shop , www.mrporter.com , www.adidas.com ,www.magnanni.com and www.flightclub.com . Just as a reminder , this is a fashion / style channel intended to enhance both your wardrobe and personal style. If you are still not sure how , then feel free to contact me and we can talk about it, (johncm43@verizon.net) or (johncm43@gmail.com).

Well there it is , we have just reached the end of yet another vlog/blog post , as always I hope you have enjoyed reading and viewing it as much as I enjoyed presenting it to you. This has been THE STAYING POWER OF A STREETWEAR BRAND: PAPER PLANES. And I AM JMADDD STYLES , that’s it for now , so until the next time…I’M GONE…!!!.






