The Revival of a Street Luxury Brand: Sean John.
Hello everyone out there, as always it’s good to see you. I’m back with another one , and this time im speaking on a brand that made a major impact on the fashion world from the time it was introduced. Welcome to The Revival of a Street Luxury Brand: Sean John. From day one when I first saw Sean John introduced in Vegas at The Magic Show Fashion Convention, I was a major fan. But what made this brand such a success was the image of the lifestyle being sold with it, and no one was better at selling you a luxury lifestyle ,a complete image than it’s owner Sean Puffy Combs. From music to music videos all the way up to fashion , he knew how to sell you a complete lifestyle and image. The same way he sold you the image of his artist on Bad Boy Record’s , is basically the same formula he would later use to sell you the idea of a street luxury brand , and it worked. It worked so well that the brand amassed millions in a short period of time and gained the attention of the CFDA, naming Sean Puffy Combs menswear designer of the year in 2004. From there the brand began to branch out into womenswear , hit the runways of New York Fashion Week and the brand was licensed to make a fragrance , eyewear , shoes and jumped into the men’s suiting and dress clothing lane successfully. But like any brand that comes out swinging, there comes a level off period , where the brand looses popularity. In this case when Sean Combs sold off a majority stake in the company to Global Brands Group. The problem with making a move like that , the company that takes over dose not have the same vision or passion for the brand, so the brand begins to loose it’s way. But that’s about to turn itself around, or so it possibly seems.
With Combs buying the company back out of bankruptcy for 7.5 million$ , the question is does Sean Puffy Combs still have what it takes to revive and breath new life into this once power house street luxury brand ? Well that’s what we will have to watch out for and see. Hopefully you watched the video all the way through for the extra added bonus content.
Keep in mind that this is a fashion/style channel or vlog blog , intended to help you to both enhance your wardrobe and personal style. If you are still not sure how , then feel free to contact me (johncm43@verizon.net) or (johncm43@gmail.com) and we can talk about it. To shop the looks in the video and in the pics above log onto us.puma.com and www.adidas.com .
Well there it is , we have just reached the end of yet another vlog/blog post , hopefully you have enjoyed reading and viewing it as much as I enjoyed presenting it to you. This has been The Revival of a Street Luxury Brand: Sean John , and I AM JMADDD STYLES. That’s it for now, so until the next time…IM GONE…!!!
Fashion Stylist and Fashion/Style Blogger 